Blogging and “Branding”

I started what would be considered my first weblog back in my freshman year at CSU Stanislaus—seventeen years ago, in the early days of internet use by the masses.  For a long time, I housed my thoughts on Yahoo’s Geocities webhosting, but I was not clever enough to save the months and months of “Daily Laura” postings.  Which, in retrospect, is probably just fine.  Sometimes rereading the glib online diary-keeping of my late teens and early twenties is cringeworthy.

In the past 5-10 years, most of my blogging efforts have begun in earnest, only to gradually (or almost immediately) subside, for various reasons.  Self-discipline has never been innate for me, it has always been something I have to push myself towards.  Which is a bit of a catch-22 if you ask me, since the energy and mindset required to push one’s self towards something is self-discipline.  It reminds me of the classic I Love Lucy scene—I’m Lucy, and self-discipline is the Employment Agent (or is it the other way round?):

Employment Agent: What did you have in mind?
Lucy: What kind of jobs do you have open?
Employment Agent: Well what do you do?
Lucy: What kind of jobs do you have open?
Employment Agent: Well what do you do?
Lucy: What kind of jobs do you have open?

At any rate, this blog will and must be different.  In today’s world, artists really must self-promote and create opportunities for their work, philosophy, and insight to be shared with others.  That’s why I’ve begun what could be termed “creating a brand.”  Launching a new Facebook page dedicated to my creative pursuits, shifting most of my primary online presence over to the @lauradickinsonturner handle to create continuity, starting this blog—all of these steps are akin to the art of “branding.”

The difference between the creation of consumer brands and the self-promotion of an artist is that art is inherently about process, whereas consumer culture is inherently about product.  It’s a “qualitative vs. quantitative” set of ideals.  Although the artist—be they musician, painter, dancer, innovator, actor, writer, etc.—typically does produce something which is then experienced by an audience, the “final product” is not the entirety of the audience experience.

Does that make a kind of sense?

Do artists sell-out?  Yes, they do.  Do corporations sometimes focus more on developing a creative culture and infusing that into the process of manufacturing?  Yes, they do.  Like most things, the discussion of process vs. product and qualitative vs. quantitative reveals that the truths lie not on the binary poles, but somewhere in between.

At any rate, I have undertaken this process of “branding” myself as an artist, and this blog is a part of that process.

Thank you for joining me on the journey.

PS: The image above was created using OVER, my very favorite photo/text editor app for create/design purposes.  I’m not sponsored by them (they don’t even know this post exists!), I just really love their app.

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